What Are PWAs?
Progressive Web Apps, or PWAs, are not a new concept. In fact, they have been around for years, and have been adopted by companies such as Starbucks, Uber, Tinder, and Spotify. Here at This Dot, we have written numerous blog posts on PWAs. PWAs are essentially web applications that utilize modern web technologies to deliver a user experience akin to native apps. They can work offline, send push notifications, and even be added to a user's home screen, thus blurring the boundaries between web and native apps.
The concept of PWAs was introduced by Google engineers Alex Russell and Frances Berriman in 2015, even though Steve Jobs had already discussed the idea of web apps that resembled and behaved like native apps as early as 2007. However, despite the widespread adoption of PWAs over the years, Apple's approach to PWAs drastically changed after Steve Jobs' 2007 presentation, distinguishing it from other tech giants such as Google and Microsoft. As a leader in technological innovation, Apple was notably slower in adopting PWA technology, much of which can be attributed to its business model and the ecosystem it built around the App Store.
For example, Safari, Apple's web browser, has historically been slow to adopt the latest web standards and APIs crucial for PWAs. Features such as push notifications, background sync, and access to certain hardware functionalities were unsupported or only partially supported for a long time. As a result, the PWA experience on iOS/iPadOS was not - and to some extent, still isn't - on par with that provided by Android.
Despite the varying degrees of support from different vendors, PWAs have seen a significant increase in adoption since 2015, both by businesses and users, due to their cross-platform nature, offline capabilities, and the enhanced user experience they offer. Major corporations like Twitter, Pinterest, and Alibaba have launched PWAs, leading to substantial increases in user engagement and session duration. For instance, according to a 2017 Pinterest case study, Pinterest's PWA led to a 60% increase in core engagements and a 44% increase in user-generated ad revenue.
Google and Microsoft have also championed this technology, integrating more PWA support into their platforms. Google highlighted the importance of PWAs for the mobile web, while Microsoft sought to populate its Windows Store with PWAs.
Apple's Shift Towards PWAs
Despite slower adoption and limited support, Apple isn't completely dismissing PWAs. Recent updates have indicated some promising improvements in PWA capabilities on both iOS/iPadOS and MacOS. For instance, in iOS/iPadOS 16 released last year, Apple added notifications for Home Screen web apps, utilizing the Web Push standard with support for badging. They also included an API for iOS/iPadOS browsers to facilitate the 'Add to Home Screen' feature.
The forthcoming Safari 17 and MacOS Sonoma releases, announced at June's WWDC, promise even more significant changes, most notably:
Installing Web Apps on MacOS, iOS, and iPadOS
Any web app, not just PWAs, can now be added to the MacOS dock from the File menu. Once added, these web apps will open in their own window and integrate with operating system features such as the Stage Manager, Screen Time, Notifications, and Focus. They will also have their own isolated storage, and any cookies present in the Safari browser for that web app at the time of installation will be transferred to this isolated storage. This means many users will not need to re-authenticate to web apps after installing them locally.
PWAs, in particular, can control the appearance and behavior of the installed web app via the PWA manifest. For instance, if your web app already includes navigation controls, or if they're not necessary in the context of the app, you can manage whether the navigation buttons are displayed by setting the
display configuration option in the manifest to
display option will also be taken into consideration in iOS/iPadOS, where standalone web apps will become Home Screen web apps. These apps offer a standalone, app-like experience on iOS, complete with separate cookies and storage from the browser, and improved notification handling.
Apple initially added support for notifications in iOS/iPadOS 16, but Safari 17 and MacOS Sonoma take it a step further. If you've already implemented Web Push according to web standards, then push notifications should work for your web page as a web app on Mac without any additional effort. Moreover, the
silent property is now taken into account, and there are several improvements to the Notifications API to enhance its reliability. These recent updates put the support for notifications on Mac on par with iOS/iPadOS, including support for badging, and seamless integration with the Focus mode.
Over the past year, Apple has also introduced several other API-level improvements. The enhancements to the User Activation API aid in determining whether a function that depends on user activation, such as requesting permission to send notifications, is called. Safari 16 updated the un-prefixed Fullscreen API, and introduced preliminary support for the Screen Orientation API. Safari 17 in particular has improved support for the Storage API and added support for
The Renaissance of PWAs?
With the new PWA-related features in the Apple ecosystem, it's hard not to wonder if we are witnessing a renaissance of PWAs. Initially praised for their ability to leverage web technology to create app-like experiences, PWAs went through a period of relative stagnation, especially on Apple's platforms. For a time, Apple was noticeably more conservative in their implementation of PWA features. However, their recent bolstering of PWA support in Safari signals a significant shift, aligning the browser with other major platforms such as Google Chrome and Microsoft Edge, both of which have long supported PWAs.
The implications of this shift are profound. This widespread and robust support for PWAs across all major platforms could effectively reduce the gap between web applications and native applications. PWAs, with their promise of a single, consistent experience across all devices, could become the preferred choice for businesses and developers. The cost-effectiveness of developing and maintaining one PWA versus separate applications for multiple platforms is an undeniable benefit. The fact that all these platforms are now heavily supporting PWAs might suggest an industry-wide shift toward a more unified and simplified development paradigm, hinting that indeed, we could be on the verge of a PWA renaissance.