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A members-only e-commerce platform focused on luxury beauty and wellness products

Software EngineeringDevelopmentShopify


Daily Polished, a members-only e-commerce platform focused on luxury beauty and wellness products, engaged with This Dot to develop their ecommerce store. Leveraging the Shopify Platform and its APIs, our team worked closely with Daily Polished's leadership ship a bespoke e-commerce site that delivers an exceptional shopping experience to luxury brand enthusiasts.

This Dot Labs took over architectural decision making and development for the e-commerce store and provided a seamless transition with timely deliver of the platform. The team utilized technologies such as Shopify’s Storefront API, Next.js, Tailwind CSS, GraphQL, and Octomail to create a scalable and performant platform.

With a focus on optimizing user interface and user experience, we were able to make the site simple to use and engaging for customers. This successful collaboration showcases our expertise in leveraging the Shopify Platform to build customized e-commerce solutions for clients.

Services Provided

This Dot Labs provided full staff augmentation development services including architectural guidance, software development, project management, and product ownership. The team collaborated with the existing in-house designer to transition the existing in-house custom e-commerce solution to the Shopify Platform to ensure the product met its predefined launch date.


Shopify LogoShopify
NextJS LogoNextJS
Tailwind CSS LogoTailwind CSS
GraphQL LogoGraphQL
EmailOctopus LogoEmailOctopus
  • Shopify's Storefront API: With the use of the Storefront API, we were able to create a custom, scalable and performant shopping experiences.
  • Next.js: By using Next.js and all its features, we were able to speed up development without compromising on quality.
  • Tailwind CSS: The e-commerce platform required extreme flexibility when it comes to style due to its unique look. Tailwind CSS provided this flexibility while providing a fantastic development experience.
  • GraphQL: Performance is one of the most important features for any e-commerce store with a direct correlation of request time leading to lost sales. To optimize client performance, the team leveraged GraphQL APIs to lower data payloads and assist in query data management for complex models.
  • EmailOctopus: Email marketing is king in e-commerce. The team leveraged the EmailOctopus email marketing platform to handle campaigns and subscription management due to its quick and secure integration with Next.js APIs.

This Dot Labs is a development consultancy focused on providing staff augmentation, architectural guidance, and consulting to companies.

We help implement and teach modern web best practices with technologies such as React, Angular, Vue, Web Components, GraphQL, Node, and more.

Daily Polished Logo

Daily Polished is a members-only beauty and wellness e-commerce platform where subscribing users can discover and purchase products.

Selecting Architectures to Meet Business Needs

Daily Polished - Home Page

The initial draft of Daily Polished was built upon a custom Next.js implementation leveraging a custom Content Management System as its database. Given the platform expectations, we recognized early that it was not in the business' best interest to build a proprietary solution to their needs. Based on our experience with Shopify and the business requirements for the e-commerce platform, this was an opportunity to streamline development by leveraging the Shopify Platform. Specifically, we used the Shopify Storefront API to deliver a first-class e-commerce solution to Daily Polished. This allowed their non-technical team to leverage the Shopify administrative backend dashboard to modify store details in a well-documented and supported way. Overall, this reduced overall development costs in half. While Shopify does have a cost associated with it, the ROI to build the same solutions in-house did not outweigh the long-term benefits or cost of leveraging the platform. This decision has directly led to Daily Polished seeing returns on their initial investment sooner. The custom frontend implementation was ideal given their design requirements and led to reduced overall cost in development with better user experiences.

Effective Shopify Guidance

Our team was also able to leverage Shopify's default feature set to provide key features such as flash sales, time-bound sales opportunities, and item purchase limits. We were able to leverage features like Shopify's Price Rules to set sales windows on items that site administrators could adjust in real time. For the purchase limits, we were able to leverage custom metadata objects which are exposed on the administrative control dashboards. There are several existing Shopify App Store solutions for this feature, but they can become expensive over time especially if only part of the functionality is used. After discussing with the client, we built the in-house version to increase their ROI.

Daily Polished - Pricing

However, features like memberships are not supported by Shopify out of the box and Daily Polished leverages a “members only” model for purchasing. This Dot Labs investigated the apps available on the Shopify App Store to discover the product that best suited our client's needs from a feature, cost, and support perspective. We needed to find the right solution that met all the feature needs but wanted to be cognizant of price considerations for sales margins. Another key factor was having first-class technical support. With membership being the key driver to sales, we needed to find an integration partner that the client and we could trust. We were able to find said integration partner and were able to integrate their product into our custom Next.js application which has provided a seamless experience for consumers.

Optimizing Design and User Experience to Reduce Drop Rates

Daily Polished - Product details

For e-commerce stores, drop rate is a key metric when measuring success. Drop rate is the number of consumers who do not complete a purchase after initializing a cart. During our development process, this metric was reiterated and a key focal point in the final deliverables. Our project manager worked closely with Daily Polished's CEO and designer to identify problematic user experiences and flows and collaborated to reduce drop rates. We collaborated with beta testers during the development of the product to identify additional challenges and other shopping experience challenges leading to the successful launch of the Daily Polished members-only store.


The collaboration between Daily Polished and This Dot Labs highlights the power of Shopify APIs for crafting customized e-commerce solutions. By transitioning to the Shopify Platform and adeptly utilizing its APIs, This Dot Labs delivered a scalable, cost-effective, and high-performing e-commerce platform for Daily Polished. This strategic shift not only reduced development costs but also accelerated ROI. Leveraging Shopify's default features and addressing challenges related to memberships, the partnership resulted in a successful launch. The case study underscores the value of expert guidance and Shopify's ecosystem in building tailored e-commerce solutions.

Let's see how This Dot can help you

Are you looking for a development consulting firm that can provide staff augmentation, architectural guidance, and consulting to your company? Look no further than This Dot Labs. Our team of experienced developers and managers can help you implement and teach modern web best practices, and deliver your projects on time and within budget. Contact us today to learn more about our services and how we can help you achieve your development goals.

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