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CRMMarketing AutomationDatabase

Rebuilding the Sydney Opera House Application

Helping Tile a House: Rebuilding Infrastructure for Own Our House, a Sydney Opera House Initiative. Use a cloud based infrastructure to process 3D model data for use within desktop, and mobile web applications.

I have been nothing but impressed with the responsiveness, consultation, and partnership of our team. The process of launching our digital ecosystem has exceeded my expectations. There is no doubt we are with the right UX/CX partner to deliver on guiding our clients to a lifetime of financial success.

Randall Miles

Vice President of Marketing & New Product Development

Tech Stack

  • Angular


  • Design
  • Frontend
  • Backend
  • Software Engineering
  • Infrastructure Deployment

The Challenge

Use a cloud based infrastructure to process 3D model data for use within desktop, and mobile web applications. This infrastructure also allows real time backend edits, additional media asset association, and virtual title purchasing abilities, for a world-wide market.

Services Provided

This Dot Labs provided all the necessary services to ship the end product. This included design, software engineering, and infrastructure deployment of all applications for frontend, backend, and processing queues.

Specific Performance

The frontend application was re-written in plain JavaScript, and WebGL, and allowed configuration to be set by the client, using snapshot JSON, to create a separation of concerns, and additional loading performance. This allowed the frontend web application to hold embeddable, contained web views in other web applications, most common in sharing applications. The site was further re-designed for mobile responsiveness, and conversion, in conjunction with the design agency.

The backend application was written in a combination of PHP and Python, and was designed for scalable operations with an increasing amount of both operational users, and overall application load. The backend was further extended to handle the Accor Hotels integration allowing tile purchases, and code redemption, via promotional tie-ins.

The result was immediate: conversion of tile purchases rose 87%. The frontend application serves 1.65 million unique users a month and supports 6.2 million page views.


Conversion of tile purchases.

1.65 m

Unique users in a month.

6.2 m

Pages viewed per all times.

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