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Are Product Roles Going Away? with Maggie Pint

Maggie Pint, Engineering Manager at Istari, discusses the trend for companies to focus on streamlining their processes and reducing complexity to deliver products faster and more efficiently versus spending time on innovation this past year. This trend has led to the convergence (maybe consolidation) of product management and engineering roles, where engineers are not only responsible for building the product but also for shaping its strategic direction. Maggie and Tracy discuss whether this is good for the business, or something that should be more concerning to watch out for.

Maggie talks about design in the product role and emphasizes the significance of design beyond aesthetics. It's not just about making things look pretty; it's about understanding user needs and creating intuitive experiences. User research skills and customer engagement are becoming essential for engineers, as they need to build products that truly resonate with their target audience.

They talk about companies like Airbnb and Apple are leading the way in this regard and the successful integration of design thinking into their engineering processes, resulting in innovative and user-friendly products. By involving engineers in the entire product development lifecycle, from ideation to delivery, these companies are able to create seamless experiences that delight their customers.

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